Valentine's Day celebrated every year on 14 February, is a culturally significant day that spans over a thousand years.
The day has a rich history that traces back to ancient Rome and a festival named Lupercalia. The festival celebrates fertility and marks the coming of spring. Men would draw the names of women from a box and pair off with them for the course of the festival, a practice that evolved into our modern-day exchange of love letters and gifts as a show of affection.
Fragrance has for centuries been a popular gift used to celebrate Valentine's Day. Fragrance, like flowers, is considered a classic expression of love and a great way to connect with the rich cultural heritage of the day.
The Heritage collection of home fragrances is an artistic expression of the African landscape and incorporates centuries-old traditions passed down through generations. Each scent embodies a unique and distinct cultural identity with its own story to tell.
Our pick for Valentine's Day - Painted Tradition. A vibrant blend of sweet, floral, and warm notes to help you create a romantic atmosphere with alluring aromas and subtle lighting.
Shop our range of scented candles, room sprays and fragrance diffusers to help you set the mood here.